In 2020, as the COVID-19 pandemic brought the world to a halt, industries across the board were severely impacted, none more so than the restaurant and entertainment sectors. Dubai, a city renowned for its vibrant culinary scene and nightlife, was no exception. DBN Agency identified a unique opportunity to redefine the dining experience for residents in the city.
Post COVID 19, people in Dubai were unsure and hesitant about dining out and the restaurant industry in Dubai was struggling.
DBN Agency’s innovative solution was the creation of “The Dinner Club,” a series of exclusive extra private culinary events. The idea was to cultivate a sense of exclusivity and community among attendees. Each month, the event would feature a different restaurant in Dubai, offering specially curated sharing-style menus of 10/12 courses at an attractive price. A key aspect of this concept was the rotation of venues, with each location being carefully selected and privatized for the duration of the event.
The Dinner Club initiative took off at Brasserie Boulud, a French restaurant in Dubai. They employed effective marketing and communication strategies to draw in participants and generate excitement around the event. They also crafted a robust business plan to ensure the concept was scalable and sustainable in the long run.
Over time, The Dinner Club gained substantial popularity, reaching a point where events were selling out within only a few hours of sending out the invites. This rapid sell-out phenomenon underscored the high demand and success of the concept. The initiative saw partnerships with several big-name restaurants, enhancing its prestige and appeal. Some of these notable collaborations included events at esteemed venues such as Fouquet’s, Sucre, Jaleo, Joel Robuchon and more. These partnerships not only elevated the profile of The Dinner Club but also provided a much-needed boost to the restaurant industry in Dubai, creating a win-win scenario for all parties involved. The Dinner Club successfully fostered a vibrant private community of food enthusiasts who eagerly anticipated each new event, creating a buzz in the culinary scene of Dubai.
Today, The Dinner Club has evolved into an exceptionally private community, attracting individuals of high profiles who relish the assurance of an impeccable dining experience each month. The consistent excellence in the choice of venue and menu curation has established The Dinner Club as a hallmark of culinary excellence and exclusivity in Dubai’s dining scene. This transformation highlights the successful journey of The Dinner Club from its inception during a challenging period to its current status as a coveted and trusted destination for discerning diners.
DBN Agency recently undertook a remarkable project: the Dubai Mall Summer Campaign. This case study illustrates how DBN Agency skillfully navigated the challenges posed by a bustling mall environment to deliver a memorable and highly successful campaign for their client.
The Dubai Mall Summer Campaign stands as a testament to DBN Agency’s ability to thrive in challenging and dynamic production environments. The campaign yielded outstanding results, capturing the essence of the client’s vision in a vibrant and compelling manner. Engagement and impact were significantly higher than anticipated, leading to a substantial return on investment for the client.
DBN Agency’s comprehensive approach, blending marketing and production expertise, showcased their dedication to delivering exceptional results in the face of formidable challenges. The Dubai Mall Summer Campaign stands as a prime example of their creativity, strategic planning, and collaborative spirit, proving that DBN Agency is well-equipped to transform any vision into a prosperous and unforgettable marketing campaign. Today, you can see the campaign all over Dubai on giant screens.
Hilton The Walk, Dubai
In 2022, the world was full of excitement as the FIFA World Cup took place in Qatar. The Hilton The Walk, a luxurious beachfront property located in the heart of Dubai, seized this opportunity to host a unique and thrilling fanzone called The Beach Stadium. This open-air venue offered a spectacular beach view and featured a giant screen for broadcasting the World Cup matches. However, despite the extraordinary setting, the Hilton team faced a real challenge – filling the fanzone with supporters during this world cup.
DBN Agency’s strategic and comprehensive approach to marketing and event management played a pivotal role in transforming The Beach Stadium at Hilton The Walk into one of Dubai’s most exciting and successful World Cup fanzones. Our dedication, creativity, and expertise turned a challenge into an opportunity, leaving an indelible mark on the 2022 FIFA World Cup experience for fans in Dubai. The collaboration between DBN Agency and Hilton The Walk showcased the power of effective marketing and event management in creating remarkable experiences.
Pivoting a B2B Food Supplier to B2C during the COVID-19 Pandemic by DBN Agency.
In March 2020, the COVID-19 pandemic had a profound impact on the foodservice industry in Dubai. Restaurants and hotels faced unprecedented challenges as they were forced to close or operate at reduced capacity due to lockdowns and safety measures. Classic Fine Foods, a prominent B2B food supplier serving these establishments, found itself with a surplus of stock due to the closure of its primary customers.
The management of Classic Fine Foods was confronted with a critical challenge. With a substantial inventory of high-quality food products on hand and no immediate outlet for them, he needed a solution to mitigate losses and continue operations.
Amid the crisis, the management of Classic Fine Foods reached out to us, DBN Agency, a team of creative and resourceful individuals specializing in marketing and business strategy, to get our help. We conceived the idea of launching a B2C version of Classic Fine Foods, aptly named “Classic Deli.” This ambitious pivot aimed to bring the fine dining experience to people’s homes, enabling them to enjoy gourmet products, including meats, fish, fruits, vegetables, dairy, oysters, snails, caviar, foie gras, and more.
The transformation of Classic Fine Foods into Classic Deli in response to the COVID-19 pandemic, launched by DBN Agency, serves as a remarkable case study of adaptability and innovation during challenging times. By identifying an opportunity to pivot the business model, Classic Deli not only survived the crisis but also thrived, becoming a sought-after brand for gourmet dining experiences at home. This case highlights the importance of agility and creativity in navigating unforeseen disruptions to traditional business models.
Yvonne in Dubai Hills Mall is a French restaurant/bakery in the heart of Dubai. This restaurant set the stage for a culinary delight, but as the saying goes, a masterpiece hidden in the shadows needs the right spotlight. In June 2023, Yvonne recognized the need for a marketing partner to turn their dream into reality. This is where, us, DBN Agency stepped in.
Yvonne was on the brink of its grand opening, but they faced a challenge. They needed an agency that could handle all aspects of their marketing, provide expert consulting, and offer high-quality production for their social media content, website, branding. The challenge was clear : how to successfully launch and establish Yvonne in Dubai Hills Mall as a renowned French restaurant and bakery.
DBN Agency swiftly embraced the challenge and began a comprehensive collaboration with Yvonne. The first step was to establish a clear scope of work, mapping out their unique needs and requirements. A tailored proposal was then presented to Yvonne, outlining how DBN Agency would provide the best solutions to meet their objectives.
The success story of Yvonne in Dubai Hills illustrates how collaboration with the right marketing agency, in this case, DBN Agency, can make all the difference in turning a vision into a culinary sensation. If you’re looking to transform your business and elevate your brand, contact DBN Agency today. Our expertise in marketing, consulting, and production can help you achieve the results you desire.
Revitalization of Rive Gauche in DIFC, Hospitality and Entertainment (DIFC, Dubai)
Rive Gauche was a French restaurant-cabaret located in the Dubai International Financial Center (DIFC). It offered a unique blend of dining and entertainment, but its hard-to-find location resulted in low customer footfall. Despite its distinctive concept, Rive Gauche struggled to make its mark in the competitive Dubai hospitality scene.
The revitalization of Rive Gauche is a testament to the power of comprehensive marketing and branding strategies. DBN Agency’s approach, which combined aesthetic enhancements, event management, digital marketing, and public relations, successfully transformed Rive Gauche’s fortunes. This case study underscores the importance of visibility, brand identity, and customer engagement in the success of hospitality businesses.
In 2018, the management team of Hilton DoubleTree in Dubai faced a unique challenge. They had received a giant screen from Coca-Cola for the upcoming FIFA World Cup, but they were unsure of how to effectively organize and promote the event, in order to bring a crowd, especially considering the scorching summer heat in Dubai. To address this challenge, Hilton DoubleTree in Dubai sought the expertise of DBN Agency.
Hilton DoubleTree’s primary challenge was a lack of events organization expertise, particularly in orchestrating a football-related event on the scale of the FIFA World Cup and attracting big crowds.
The case of Hilton DoubleTree’s 2018 FIFA World Cup event in Dubai, managed by DBN Agency, exemplifies the power of a well-executed marketing and event management strategy. By overcoming the challenges posed by a lack of experience, DBN Agency not only achieved exceptional attendance but also cemented their reputation as experts in their field. This case study serves as a testament to the importance of effective event planning and marketing strategies in ensuring the success of even the most challenging events.
Had an awesome first-time experience with DBN! The team really nailed it by being super creative while respecting our tight budget. They even brought and styled the setup on the shoot day, which was a total lifesaver. The vibe was friendly and professional, and they stuck to the timeline. Definitely give them a thumbs up!
Working with DBN Production on shoots at Jumeirah Emirates Towers has been a blast! They are dedicated and hands-on with every project. Their attention to detail, flexibility, and knack for creating high-quality images and videos are impressive. It’s been smooth sailing collaborating with them, and I can’t wait for more awesome projects together in the future!
I had a great experience with DBN Agency. They played a crucial role in adding on top of our historical B2B business, one successful B2C venture. They established a strong online presence, managed marketing, social media and production, handled all customer service and ran the business as if it were their own. Their dedication and expertise resulted in a remarkable improvement in our business’s success. I truly recommend!
We were delighted to work with DBN agency, who are always available and attentive to your requests.
I’d like to thank Morgane for her professionalism and good advice!
I strongly recommend.
I’ve been lucky enough to work with DBN Agency on several occasions on events targeting the French-speaking community (Dinner Club, Sports Events…). Working with the DBN Agency team is always a pleasure. Their ability to produce quality events is undeniable, and our readers systematically express their satisfaction once on site. Their professionalism is second to none, and every detail is carefully considered, from A to Z.
DBN Agency is flexible and able to adapt to all kinds of requests and constraints. Their network is a real strength, and their collaborations are always win-win for both parties, making our partnership solid and long-lasting.
DBN has done incredible work with our hotels. Their team not only capture perfect shots but also make the whole experience enjoyable and stress-free. The final content is creative and truly impressive!
I would like to express my deep satisfaction with the company DBN, which plays a crucial role in handling the photography for all events organized by the CCI France UAE. Our collaboration with DBN spans several years, and the team has proven to be exceptionally professional. They always go the extra mile, exceeding expectations and making a significant difference.
Our relationship goes far beyond a mere client/vendor relationship, as DBN has become the visual identity of our events. They have excellently covered our grandest moments, such as our gala dinner and networking events in Dubai and Abu Dhabi. Furthermore, they consistently step up to support our members in search of service providers.
We are extremely pleased with the quality of DBN’s work, their unwavering commitment to excellence, and how they capture the essence and grandeur of our events. Their professionalism and dedication have greatly contributed to the ongoing success of our initiatives. We are grateful for this fruitful collaboration and look forward to many more memorable events with DBN by our side.
Working with DBN Production on shoots at Jumeirah Emirates Towers has been a blast! They are dedicated and hands-on with every project. Their attention to detail, flexibility, and knack for creating high-quality images and videos are impressive. It’s been smooth sailing collaborating with them, and I can’t wait for more awesome projects together in the future!
